How To Twitter: Learn Twitter Analytics, Ads, Hashtags and more (online course) [Online Code]



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A step by step ONLINE VIDEO TRAINING COURSE on How to Write a Social Media Strategy. This is a Corporate online course for Business, Government and Not for Profits: Many Marketing and Public Relations professionals want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn – this course will enable you to create a great social media strategy for your own Organisation, your own business and for your clients that includes:

  • why you are on social media & why customers would want to connect with you
  • what platforms you (and your clients) should use,
  • how to find and engage with key influencers and bloggers,
  • creating campaigns from monitoring platforms to measurement
  • a conversation diary and content calendar including an downloadable doc.
  • developing a voice in social & what to say,
  • as well as finding and connecting with target markets (Customer Avatars) across social platforms
  • and integrating websites and microsites with social.

Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just “run a Facebook Page”, those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.

INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers.
Download the strategy guideline document and the strategy template to fill in.Your Course Tutor is Laurel Papworth, named by Forbes Magazine in the Top 50 Social Media Influencers Globally. Laurel has taught social media at the University of Sydney for 12 years and consults with Government and Business in Australia, Asia and Middle East.

PC Minimum System Requirements: PC Recommended System Requirements:
  • Processor:   1 Ghz
  • RAM:   1gb
  • Hard Disk:   16gb
  • Video Card:   WDDM 1.0
  • Supported OS:   Windows 10, Windows 8, Windows 8.1, Windows 7, Windows Vista, Windows XP, Windows 2000, Windows
  • Additional Requirements:   This is a digital online video course. You will receive a direct link and activation CODE along with detailed instructions to access this online course upon completion of your purchase.
  • Processor:   Playable on all Windows systems
  • RAM:   Playable on all Windows systems
  • Hard Disk:   Playable on all Windows systems
  • Video Card:   Playable on all Windows systems
Mac Minimum System Requirements: Mac Recommended System Requirements:
  • Processor:   1 Ghz
  • RAM:   1gb
  • Hard Disk:   16gb
  • Video Card:   NVIDIA Quadro FX 5600
  • Supported OS:   Mac OS Sierra 10.12, Mac El Capitan 10.11, Mac Yosemite 10.10, Mac Mavericks 10.9, Mac Mountain Lion 10.8, Mac Lion 10.7, Mac Snow Leopard 10.6, Mac Leopard 10.5, Mac OS X, Macintosh
  • Additional Requirements:   This is a digital online video course. You will receive a direct link and activation CODE along with detailed instructions to access this online course upon completion of your purchase.
  • Processor:   Playable on all Mac OS
  • RAM:   Playable on all Mac OS
  • Hard Disk:   Playable on all Mac OS
  • Video Card:   Playable on all Mac OS

Online Videos on How to Twitter Ads and Twitter Analytics and Twitter Hashtags
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